The I-Corps Starting Blocks program teaches customer discovery and market fit to university researchers and innovators.
 
The Starting Blocks Customer Discovery Workshop is a three-day virtual workshop utilizing customer interviews to help scientists and engineers of all types find a market for their innovations. The core concept encourages inventors to get out of the lab and talk to industry decision-makers to find out what problem the industry needs their product to solve. 

Starting Blocks is the shortest, "introductory" version of the National Science Foundation's I-Corps methodology, which helps inventors build a customer discovery toolkit and learn to talk to industry and business funders about their technologies. 
 
The virtual workshop will take place Friday, Jan. 6, 13 and 20 from 9 a.m. to noon (MST), and there is no cost to participate. 
 
The program consists of:

• Three half-day lectures on customer discovery and interviewing
• Five to 10 interviews during the week done in a target industry
• Weekly check-in meetings with instructors and staff
• No cost to participate

Want to learn more? Contact Program Director Emily Klein, or visit the program webpage to apply today.